Neiman Marcus and Target Join Forces on Unprecedented Holiday Collection
I've noticed this strategy become more prevalent over the past few years. Target saw great success with the affordable Missoni collection. H&M continues to feature designer collections that please their fashion-forward consumer.
According to the NM tweets, each designer will provide 1-3 designs. My first thought was "Will the retailers provide different pieces?" Surprisingly the answer was "no" per NM. Each retailer will provide the same pieces at the same prices. I'm definitely looking forward to the sneak peak of the
I am happy to see this collaborative effort continuing. However, could this mean more than just a short collaboration for Neiman Marcus? Will Neiman Marcus be branching out into providing a more affordable contemporary collection in the future? I'm highly anticipating seeing the collection and what more is to come from these two retailers.
